MAHA Could Hold the Key to Winning Midterms

Republicans can “win big” in midterm elections if they “unwrap the gift of MAHA” that President Donald Trump has handed them, according to a new memo from Tony Lyons, president of MAHA Action.

Four to six percent of former non-Trump voters cited the “Make America Healthy Again,” or MAHA, movement in explaining their decision to switch their support to him and the Republican Party in 2024, according to Trump’s go-to pollster, Tony Fabrizio.

But the Republican Party is just “renting” those voters, Lyons said, adding that every Republican needs to buy into the MAHA movement in order to keep those votes.

“The MAHA movement is here to strategically support President Trump,” Lyons wrote. “We’re eager to help cement this new coalition. We’re looking for Republicans who share the same vision.”

In the Fabrizio survey, Democrats hold a 5-point lead in the generic ballot, 46%-41%. Fabrizio estimates that 14% of voters could be won over by MAHA policies, and doing so could close the 5-point gap between Democrats and Republicans.

“The ‘MAHA Winnable Middle’ group chose the generic Democrat by a 5:1 margin,” the memo says.

“But, when given a choice between a Republican who ‘focused on things like removing harmful toxins from our food, limiting pesticides in agriculture, and making sure our kids are not overmedicated’ and a generic Democrat, the group chose the Republican by nearly a 2:1 margin.”

To win these voters, Lyons encouraged Republicans to focus on the tenets of the MAHA movement: getting Americans to eat real food instead of ultraprocessed food; making it more affordable to live a healthy life; removing toxins from food; limiting pesticides in agriculture; and addressing overmedicalization in children.

“We intend to convince Republicans of the importance of understanding, embracing, and articulating the MAHA agenda as a way to increase the likelihood of their winning in the midterms,” Lyons said.

“The choice before you and the Members of Congress you lead is simple: Unwrap the gift of MAHA that President Trump has handed you and win big in the midterms,” he continues.

The memo warns Republicans to approach policies related to vaccines with nuance.

“That’s because, overall, a slim majority of voters are not convinced there are negative health impacts from vaccines,” Lyons wrote.

However, the majority of voters believe families should have a choice about what vaccines to give their children.

As a result, “Congress should focus on promoting choice and individual liberty around vaccine policies,” Lyons said.